Jungle

Jungle VC, a major player in the South East Asian VC market, sought a revamped brand identity to align with its strong growth. Our objective was to inject personality and energy into their brand, distinguishing them within the industry.

While retaining the original logo, we expanded upon the notion of infinity and endless energy. Drawing from this concept, we conceptualized a series of graphics inspired by pendulums. This visual metaphor symbolizes the unique support and sense of community Jungle VC offers its investees. These graphics and animations breathe life into the website, curated with interactions that strike a balance between content, visuals, and solidify the new positioning.

Opting for a primary color of strong and energetic blue, we aimed for an approachable, modern feel that sets Jungle VC apart from the homogeneity of the VC landscape.

In the web design and Webflow development process, we prioritized an easily updatable CMS. This system allows for effortless uploading and categorization of investments based on stage and industry. Additionally, we incorporated a special collection for employees, ensuring that Jungle VC's people-centric approach is showcased through slick layouts that are easily maintained and updated.

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