Umault

Umault, a Chicago-based production company renowned for its bold and charismatic approach to B2B video production, boasts an impressive portfolio featuring prominent clients and numerous awards across various platforms.

Seeking to align their digital presence with the quality and uniqueness of their work, Umault approached us to revamp their website. We injected their brand with an extended bold color palette while retaining their existing logo and primary colors. This refresh encompassed a new typeface, bespoke tone of voice, iconography, and custom motion graphics, all presented in dark mode to enhance contrast and exude confidence.

We seized the opportunity to merge storytelling with interaction, creating a homepage that epitomizes the brand's creative boldness while ensuring high performance and user-friendliness. Special attention was dedicated to the website's maintenance, ensuring easy updates from the client side. We prioritized performance optimization, implementing techniques to reduce video size without compromising quality.

The web development process centered on creating an easy-to-use CMS setup within Webflow, enabling highly customizable video content throughout the site. By sprinkling easter eggs throughout the interface, we struck a delicate balance between showcasing content and enhancing the overall user experience with engaging micro-interactions.