Ready to Refokus?
Refokus helped us get aligned on how we show up from the start. They asked the right questions, helped define a clear direction, and gave us something we could actually lead with as founders. That thinking turned into an amazing visual identity and website people connect with, and it became a big part of how we launched and talk about the company.
Our collaboration with Refokus was incredibly effective. They have an insightful, senior team spanning many functions and they created a striking, articulate landing page for our AI startup that I'm extremely satisfied with. I showed some of the early design explorations to a friend who works on Apple's Interaction Design team and he remarked that the creative range was unusual to see from a single agency."
Working with Refokus is an absolute pleasure, they are artists of their craft, work with passion and patience to understand the objective and reach it in an ultimate way!
Imagine a team of wizards from proposal to website launch – that's how magically focused their execution was!
Does Refokus do both branding and websites?
What kind of companies does Refokus work with?
Mostly ambitious B2B tech startups that have changed faster than the way they present themselves.
The product has evolved, the ambition has grown, or the founders understand the business differently now, but the brand or website still tells an older version of the story.
We also work with venture firms and a small number of other companies when the fit makes sense.
Why do you focus on B2B tech?
Because it’s the world we know.
Our founders have spent the last 20 years working in tech and with startups. We understand complex products, multiple audiences, long buying cycles, and the challenge of feeling innovative without losing trust.
That means we can get into the real problem quickly instead of spending half the project learning how your world works.
Do I need a new brand, or just a new website?
Maybe both. Maybe not.
If the brand no longer represents who you are, we’ll work on it. If the brand is strong and the website just isn’t doing it justice, we can focus there.
We’re not going to rebrand you for the sake of selling a bigger project. We’ll tell you what we think actually needs to change.
What separates Refokus from other branding and web design agencies?
We connect everything and keep the agency machinery around it pretty light.
Strategy, brand, copy, design, motion, 3D, interaction, and development all work toward the same idea. Our team is senior, decisions happen close to the work, and you talk directly to the people making it.
Less bureaucracy, fewer layers, and more of your time and budget going into the work.
Can you work with us if we already have a brand?
Absolutely.
We understand what’s already there, then take it beyond the brand manual. How the type behaves. How the product is shown. How the story unfolds. How things move. How content and interaction come together.
The website should feel like the fullest expression of your brand, not your brand guidelines turned into pages.
What if we’re still figuring out our positioning?
That’s fine. You don’t need to arrive with everything solved.
A lot of founders know the business much better than the website shows, but the thinking is still scattered across conversations, decks, docs, and people’s heads.
Part of our job is helping you get that thinking into something clear enough to make decisions from.
What does Refokus use to develop websites?
Webflow is where we have the deepest track record. We’ve been building with it for years and know how to push it well beyond a standard Webflow build.
We also build in Framer and use custom creative development with GSAP, WebGL, Three.js, APIs, and other technologies when the project needs it.
We choose the technology around the idea, not the other way around.
Will our team be able to manage the website after launch?
Yes. We build websites for your team to own, not just for us to launch.
We think about CMS structure, components, content management, and how your team will actually use the site while we’re building it. We can also train your team and document anything that needs explaining.
The clever stuff shouldn’t make everyday updates painful.
Who works on a Refokus project?
We like to hire people who know how to drive, so we don’t need traffic lights everywhere.
A typical team includes a PM, creative director, technical director, strategist, senior designers and developers, motion designers, and 3D designers when needed. Our founders lead the strategy with you and bring 20 years of experience in tech and startups.
We work pretty open-door. The PM keeps things moving, but they’re not an intercom between you and everyone else.
Do you work with clients in different time zones?
Yes. Our team is distributed across different time zones too, so it’s pretty normal for us.
Around 90% of our clients are in the US, and we adapt around the overlap each project needs. The other 10% are mostly in Europe, particularly the UK, France, Scandinavia, and Germany.
How much does a project with Refokus cost?
Projects usually start around $40k and can go beyond $250k. Most of our engagements are between $50k and $80k.
$40k to $50k
Usually a strong V1 website, focused on the core story, key pages, and the system you need to launch and grow from there.
$50k to $80k
Where most of our engagements land. Usually brand strategy, branding, and the website. The range depends mostly on things like 3D, motion, interactions, and custom creative development.
$80k to $150k
Larger brand and website projects with broader design systems, more pages, sales enablement decks, larger amounts of content and asset creation, and more custom work.
$150k to $250k+
Larger digital systems, complex websites, or projects with significant amounts of 3D, interaction, content, and creative development.
Once we understand what you’re building, we’ll tell you where we think the budget is worth spending.
How long does a project with Refokus take?
Most projects take around 8 to 14 weeks.
A focused V1 website can move faster. A larger brand and website, a lot of content, or a technically ambitious build can take longer. We don’t force every project into the same timeline. We work out what actually needs to happen and plan around that.
Thanks for reaching out. Our team will get in touch with you as soon as possible to discuss your project.
In the meantime, you can take a look at our work and our news and insights to get to know us a little better.