MAISIE WILEN
HOLOGRAPHIC
*EXPERIENCE

Showcasing a metaverse fashion show

yahoo logo and maisie wilen logoNew York Fashion Week 2022 logoyahoo site QR code
Scan or click TO EXPERIENCE THE site
Services provideD were Digital design & Webflow development
Refokus partnered with Yahoo to bring the New York Fashion week to the screen. The showcase website features 3D-Models and AR-Animations of Maisie Wilen's latest collection and lets users shop the styles instantly.
More about Yahoo! & New York Fashion Week NYFW
New york fashion week 2022 logoyahoo site QR code
Scan or click TO EXPERIENCE THE site
Services provide were Digital design & Webflow development

Bringing fashion closer

The website features a bold new dimension for fashion, where users can interact with the 3D models on the website.
Play
SHOW
IN AR
Maisie Mahi Magnet Bodysuit

Augmenting reality

The outfits expand into an AR experience by scanning the QR codes with their phones. Bringing the New York Fashion week to people’s pockets all around the world.
phone AR backdrop
Play
SHOW
IN AR
Maisie Mahi Magnet Bodysuit

Slide & Shop

The entire collection can b browsed on an interactive slider that converts the photos into videos on hover seamlessly linking to the Maisie Wilen shop, creating an immersive experience.

Setting the scene

Combined all together, the website showcases incredible fashion in a unique and engaging way—making it accessible to all people & monsters a like.
yahoo site preview

Leaving a mark

The website and Maisie’s work was featured across a number of fashion press publications. We even won an Awwward for it!
Vogue article cover
bazar article cover
yahoo article cover
glossy article cover
hypebae article cover