Services provideD were Digital design & Webflow development
Refokus partnered with Yahoo to bring the New York Fashion week to the screen. The showcase website features 3D-Models and AR-Animations of Maisie Wilen's latest collection and lets users shop the styles instantly.
More about Yahoo! & New York Fashion Week NYFW
Yahoo returned as the Official Innovation Partner for New York Fashion Week 2022, collaborating with Maisie Wilen to debut a special, immersive experience live in Manhattan.
The website features a bold new dimension for fashion, where users can interact with the 3D models on the website.
Play
SHOW IN AR
Augmenting reality
The outfits expand into an AR experience by scanning the QR codes with their phones. Bringing the New York Fashion week to people’s pockets all around the world.
The entire collection can b browsed on an interactive slider that converts the photos into videos on hover seamlessly linking to the Maisie Wilen shop, creating an immersive experience.