Services provideD were Digital design & Webflow development
Refokus partnered with Yahoo to bring the New York Fashion week to the screen. The showcase website features 3D-Models and AR-Animations of Maisie Wilen's latest collection and lets users shop the styles instantly.
The website features a bold new dimension for fashion, where users can interact with the 3D models on the website.
Play
SHOW IN AR
Augmenting reality
The outfits expand into an AR experience by scanning the QR codes with their phones. Bringing the New York Fashion week to people’s pockets all around the world.
You can browse the entire collection on an interactive slider, which seamlessly transforms the photos into videos upon hovering. This feature smoothly integrates with the Maisie Wilen shop, thus creating an immersive shopping experience.
Combined all together, the website showcases incredible fashion in a unique and engaging way—making it accessible and appealing to everyone, including people and monsters alike.
Leaving a mark
The website and Maisie’s work was featured across a number of fashion press publications. Oh, and it also won an Awwward.
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
