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Refokus is a Branding and Web Agency for Ambitious Startups.

We work with B2B Tech startups that have changed faster than the way they present themselves, and build the brand and website around who they are now.

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We’re a pretty mixed bunch of senior people with different skills, interests, backgrounds, and ways of seeing things. Designers, strategists, webflow developers, creative developers, and creators. We bring all of that together in the work we do with tech startups, say what we think, and deeply care about what you’re building.

You know your startup better than anyone. Our job is to understand what makes it special and bring the ideas, perspective, design, and craft to help everyone else see it too.

Refokus Thinking
01

Your startup changed, your brand should show who you are now.

Tech startups can become very different businesses in a couple of years. The product evolves, the ambition grows, the market changes, and you understand what makes you different much better than you did at the beginning.

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We want the brand and website to come from who you are now, not from a style, trend, or formula we already know how to make.

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02

You shouldn’t have to look like everyone else to look credible.

We don’t have a Refokus look, and we don’t think different startups should end up looking and sounding the same.

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We get specific about who you are, who you’re for, what makes you different, and how people should feel when they meet you. Then we turn that into an identity, story, and visual language that could only really belong to you.

03

Your brand and website should tell the same story and feel like the same startup.

Who you are, who you’re for, what makes you different, and how people should feel shouldn’t live in a strategy deck.

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Those decisions should show up in the identity, story, copy, design, motion, interactions, and development. When everything comes from the same idea, the whole startup becomes easier to understand, recognize, and remember.

04

Good is easier to make, taste is harder to fake.

There are more ways than ever to make something look good. That’s a good thing, but it also means polished on its own doesn’t make a startup interesting or memorable anymore.

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We think the work has to go further. A stronger idea, more character, better design, and the kind of craft people might not be able to explain, but definitely feel.

05

You know your startup, we’ll bring a point of view and say what we think.

You know the product, the people, and the business better than anyone. We know brand, content, design, motion, interaction, and development.

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We ask questions, bring ideas, make calls, and tell you what we think. You don’t need to arrive with every answer or direct every creative decision. The best work happens when both sides bring what they know.

06

A great website needs more than great design, it's about everything working together.

The design is only part of what makes a website feel great. Motion, interaction, performance, CMS, development, and all the tiny details in between matter too.

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We design and develop our websites in Webflow and Framer, often extending it with custom code and creative development when the idea calls for it. We know Webflow and Framer deeply, but the tool is never the idea. It’s how we make the idea real.

Watch hype Video

A bent arrow pointing to the right
An animation of lines and bubbles in purple and pink
An animation of pink and purple shapes, ribbons and squares

Watch hype Video

A bent arrow pointing to the right
An animation of flowing matter and light reflections in purple
An animation of purple bubbles falling from top to bottom
For ambitious tech startups at moments of change.

We exist for the moment when an ambitious tech startup has become something its brand and website no longer express. The product has evolved, the ambition has grown, and you see the business differently now. We help the outside catch up with what has already changed inside.

Refokus team members at the Offsite standing in a circle around a person talking

We bring brand, content, design, motion, interaction, and Webflow development together to turn that into something people can see and feel. Not a more polished version of the startup you used to be, but a brand and website that feel unmistakably like the one you’re building now.

•
awards & Recognitions
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Good is easier to make, taste is harder to fake.

62
Collected Awards with Site of the Day wins from Awwwards, FWA and CSSDA among other awards and recognitions.
Awwwards
Site of the Day
Cula
CSSDA
Site of the Day
Layout Land
FWA
Site of the Day
Layout Land
CSSDA
Site of the Day
Meridian
The FWA
Site of the Day
Time to Refokus AI
CSSDA
Site of the Day
Time to Refokus: Teaser
The FWA
Site of the Day
Time to Refokus: Teaser
CSSDA
Site of the Day
TTR Teaser
CSSDA
Site of the Day
Umault
Awwwards
Site of the Day
Umault
CSSDA
Site of the Day
Weglot like Magic
CSSDA
Site of the Day
YIR2021
CSSDA
Site of the Day
YIR2022
Awwwards
Agency of the Year
Nomination
CSSDA
Agency of the Year
Nomination
CSSDA
UX, UI & Innovation
Arqitel Website
CSSDA
UX, UI & Innovation
Awork relaunch
CSSDA
UX, UI & Innovation
Brightwave
CSSDA
UX, UI & Innovation
Cula
CSSDA
UX, UI & Innovation
Jungle Rebrand
CSSDA
UX, UI & Innovation
Lavender AI
CSSDA
UX, UI & Innovation
Layout Land
CSSDA
UX, UI & Innovation
Rainfall Rebrand
CSSDA
UX, UI & Innovation
Refokus 2.0
CSSDA
UX, UI & Innovation
Silvr Rebrand
CSSDA
UX, UI & Innovation
Summon Launch
CSSDA
UX, UI & Innovation
Time to Refokus
CSSDA
UX, UI & Innovation
Time to Refokus - Teaser
CSSDA
UX, UI & Innovation
Umault
CSSDA
UX, UI & Innovation
Weglot für Deutschland
CSSDA
UX, UI & Innovation
Weglot like Magic
CSSDA
UX, UI & Innovation
YIR2021
CSSDA
UX, UI & Innovation
YIR2022
No-Code Conf
Surprise & Delight
Weglot für Deutschland
CSSDA
Special Kudos
Arqitel Website
CSSDA
Special Kudos
Awork relaunch
CSSDA
Special Kudos
Brightwave
CSSDA
Special Kudos
Cula
CSSDA
Special Kudos
Jungle Rebrand
CSSDA
Special Kudos
Lavender AI
CSSDA
Special Kudos
Rainfall 2022
CSSDA
Special Kudos
Refokus 2022
CSSDA
Special Kudos
Silvr Rebrand
CSSDA
Special Kudos
Summon Launch
CSSDA
Special Kudos
Time to Refokus
CSSDA
Special Kudos
Weglot für Deutschland
Awwwards
Honors
Arqitel
Awwwards
Honors
Brightwave
Awwwards
Honors
Layout Land
Awwwards
Honors
NYFW2022
Awwwards
Honors
Rainfall Rebrand
Awwwards
Honors
Refokus 2.0
Awwwards
Honors
Refokus Tools
Awwwards
Honors
Showcase Websites
Awwwards
Honors
Summon Launch
Awwwards
Honors
Time to Refokus AI
Awwwards
Honors
Time to Refokus: Teaser
Awwwards
Honors
Weglot like Magic
Awwwards
Honors
YIR2021
Awwwards
Honors
YIR2022
Webflow Conf
Community Clonable
Rich Text Enhancer

5 times Agency of the Year Nominations

Awwwards 2024, CSSDA 2024, and Webflow Agency of the year 2022, 2023 & 2024.

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