Refokus is a Branding and Web Agency for Ambitious Startups.
We work with B2B Tech startups that have changed faster than the way they present themselves, and build the brand and website around who they are now.
We’re a pretty mixed bunch of senior people with different skills, interests, backgrounds, and ways of seeing things. Designers, strategists, webflow developers, creative developers, and creators. We bring all of that together in the work we do with tech startups, say what we think, and deeply care about what you’re building.
You know your startup better than anyone. Our job is to understand what makes it special and bring the ideas, perspective, design, and craft to help everyone else see it too.
Your startup changed, your brand should show who you are now.
Tech startups can become very different businesses in a couple of years. The product evolves, the ambition grows, the market changes, and you understand what makes you different much better than you did at the beginning.
We want the brand and website to come from who you are now, not from a style, trend, or formula we already know how to make.
You shouldn’t have to look like everyone else to look credible.
We don’t have a Refokus look, and we don’t think different startups should end up looking and sounding the same.
We get specific about who you are, who you’re for, what makes you different, and how people should feel when they meet you. Then we turn that into an identity, story, and visual language that could only really belong to you.
Your brand and website should tell the same story and feel like the same startup.
Who you are, who you’re for, what makes you different, and how people should feel shouldn’t live in a strategy deck.
Those decisions should show up in the identity, story, copy, design, motion, interactions, and development. When everything comes from the same idea, the whole startup becomes easier to understand, recognize, and remember.
Good is easier to make, taste is harder to fake.
There are more ways than ever to make something look good. That’s a good thing, but it also means polished on its own doesn’t make a startup interesting or memorable anymore.
We think the work has to go further. A stronger idea, more character, better design, and the kind of craft people might not be able to explain, but definitely feel.
You know your startup, we’ll bring a point of view and say what we think.
You know the product, the people, and the business better than anyone. We know brand, content, design, motion, interaction, and development.
We ask questions, bring ideas, make calls, and tell you what we think. You don’t need to arrive with every answer or direct every creative decision. The best work happens when both sides bring what they know.
A great website needs more than great design, it's about everything working together.
The design is only part of what makes a website feel great. Motion, interaction, performance, CMS, development, and all the tiny details in between matter too.
We design and develop our websites in Webflow and Framer, often extending it with custom code and creative development when the idea calls for it. We know Webflow and Framer deeply, but the tool is never the idea. It’s how we make the idea real.
Watch hype Video


Watch hype Video


We exist for the moment when an ambitious tech startup has become something its brand and website no longer express. The product has evolved, the ambition has grown, and you see the business differently now. We help the outside catch up with what has already changed inside.


We bring brand, content, design, motion, interaction, and Webflow development together to turn that into something people can see and feel. Not a more polished version of the startup you used to be, but a brand and website that feel unmistakably like the one you’re building now.
Good is easier to make, taste is harder to fake.
5 times Agency of the Year Nominations
Awwwards 2024, CSSDA 2024, and Webflow Agency of the year 2022, 2023 & 2024.



