Kablamo
Sydney, Australia & Quebec, Canada
Kablamo, a leading software agency originally based in Australia, expanded its services to Canada, marking a bi-continental stride. This expansion necessitated a fresh approach to their brand identity, with the web design serving as the cornerstone while retaining the iconic bolt symbol.
Our strategy for the redesign centered on preserving Kablamo's brand trajectory and origin while infusing it with a new energy befitting its transcontinental reach. Leveraging our expertise in brand development, we anchored the redesign around layout, typography, and generative graphics, crafting a tech-savvy and confident aesthetic that embodies the agency's personality.
Introducing a visual language featuring circles as representations of data, we created a playful yet interactive experience that resonates with Kablamo's ethos. Additionally, we devised symbols to encapsulate each of Kablamo's service categories, further reinforcing its identity.
In tandem with the visual overhaul, we orchestrated a streamlined content and information architecture, enhancing navigation efficiency and scalability. Through meticulous webflow development, we implemented a scalable CMS, ensuring seamless content migration and management for Kablamo's evolving needs.
Our comprehensive redesign of Kablamo's brand identity successfully captured the essence of their bi-continental expansion. By preserving their iconic bolt symbol and integrating a new visual language featuring data-representative circles, we created a playful yet sophisticated aesthetic that aligns with Kablamo's innovative spirit.
Additionally, the streamlined content and information architecture, coupled with a scalable CMS implemented through meticulous webflow development, has significantly enhanced Kablamo's navigation efficiency and content management. This project not only reinforces Kablamo's identity but also positions them for continued growth and success in the competitive software agency landscape across both continents.
Our collaboration with Kablamo exemplifies our commitment to honoring a brand's heritage while propelling it forward into new territories. By crafting a visually captivating and user-centric digital presence, we've empowered Kablamo to showcase its expertise and expand its footprint across continents.
