Silvr

Location
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Neuilly-sur-Seine, France

Silvr, having recently completed an internal rebranding initiative, recognized the need to align their online presence with their refreshed identity. Their outdated website, coupled with antiquated backend systems, failed to effectively communicate their new positioning in the market. Collaborating closely with Silvr's design team, our mission was to create a modular website system based on the newly established brand guidelines. This approach aimed to equip Silvr with the necessary tools to scale and grow their online presence, catering to multilingual audiences in French, English, and German.

This approach allowed for flexibility and scalability, ensuring consistency across various sections of the website. By working closely with Silvr's team, we ensured that the website design remained true to the essence of the rebranding initiative.

The design direction focused on modernity, simplicity, and clarity to effectively convey Silvr's new positioning. Utilizing the modular system, we incorporated dynamic visual elements and intuitive navigation to enhance user experience across all language variants. The use of a clean and contemporary aesthetic aimed to resonate with Silvr's diverse audience base.

In the web development phase, we prioritized the implementation of a user-friendly CMS, enabling Silvr's team to effortlessly manage and update content in multiple languages. Facilitating efficient content organization and layout customization, empowering Silvr to adapt to evolving business needs and market demands.

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Testimonial
The whole Refokus team was highly involved and supportive, throughout the website relaunch project as well as the current maintenance stage. They understand exactly what we need and what's important to us, and feel like an extension of our own team rather than an external supplier.
Ruta Thottakara
Head of Brand
OUTCOME
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Our collaboration with Silvr shows our commitment to delivering tailored digital solutions that align with our clients' strategic objectives. By leveraging the brand guidelines provided by Silvr's team, we successfully created a modular website system that embodies Silvr's new identity while providing the scalability and flexibility required for future growth and expansion across diverse linguistic markets.

CSSDA
Special Kudos
2023
CSSDA
UX, UI & Innovation
2023
2021 - 2024

Case Studies

Silvr
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