Refokus was born during the pandemic, and because of that, change has been a cornerstone of our mission, ways of operating and even brand name from the start. We want to shake the agency world up, think differently about our approach, and create a fully-remote culture that connects talented people who share passion for what they do.
It’s February 2023 and there are a lot of questions around the state of the world. You read news cycles, and it's all doom and gloom, with very little good news populating our feeds.
With this grim recession times looming, we need to think about the way we work differently – how we spend our time, how we leverage resources and how we measure and track the success of our work.
"We need to be more entrepreneurial, working with greater urgency, sharper focus and more hunger than we’ve shown on sunnier days."
There is a need for a new breed of agencies that can navigate ambiguity and leave their comfort zone to find new and innovative ways to create digital experiences faster and with greater efficiency (shorter times and costs) at the highest quality, innovation, and standards. And that’s exactly what our core beliefs align with when we started this agency in January 2021.
"We believe that by leveraging emerging technologies and creating efficiencies, we can drive innovation in all areas of our work, which is one of the key reasons for Refokus' fast growth."
We’ve refined our offering to the three core parts we can add the most value – branding, web experiences and growth optimization. We keep pushing boundaries with emerging technologies – predominantly Webflow, AI and automations – to enhance our processes both creatively and internally.
We use emerging technology to streamline production processes and allow our team to focus on activities that bring the most value to our clients.
We define (and re-design) best practices to deliver high-performance, scalable, and easy to maintain websites.
We access a global talent pool to hire the most skilled team with a diverse background of experiences and expertise.
"Refokus is a clear example of how agencies can harness the power of Webflow, disrupting the agency world and delivering the highest quality in a fraction of the time. I can't wait to see how this NYC launch keeps fueling their growth!"